Bid Management & Work Winning Support
Our Approach
We have supported over 20 tenders in the last six years with everything from work-winning strategy, bid coordination, and bid writing to tender reviews. We believe that the most successful bids are not just written - they are built. That’s why we don’t operate as external consultants on the sidelines; we embed directly into your bid team, working collaboratively to design, test, and refine strategies that win work and strengthen long-term client relationships. From the outset, our approach is practical and hands-on. We work with your bid, operational, and commercial teams to develop operational delivery processes using Lean methodology - challenging assumptions, testing efficiency, and validating deliverability. This ensures that the operational solution underpinning your proposal is not only technically robust but also optimised for real-world performance. By bringing clarity to complex processes and supporting solution development early, we help your team craft a bid that is both persuasive and operationally credible.
Subject matter expertise & sector understanding
Our expertise spans contract mobilisation, collaboration, and customer experience, allowing us to reinforce your proposal writing team with specialist knowledge that directly aligns with what public sector clients are seeking. We contribute to strategy development and author high-impact responses to tender questions in these areas - ensuring each answer reflects best practice, client language, evidence of measurable outcomes, and deliverability.
For our Highways and infrastructure clients, we draw upon over 35 years of public sector contracting experience to bring a deep understanding of how government and local authority buyers think, evaluate, and select partners. We know that a winning bid is not just about technical compliance - it’s about demonstrating empathy with the client’s goals, values, and pressures. That’s why we work closely with your business development team and critical friend to align every aspect of your submission to the client’s Scope and Requirements, while also addressing their cultural and emotional needs. This helps ensure your proposal connects with evaluators on both a rational and relational level, reinforcing confidence in your ability to deliver not just the contract, but also a trusted partnership.
Our role extends beyond writing and strategy. We act as challengers and connectors, helping your team step back and see the bigger picture while still attending to crucial detail. We identify opportunities to strengthen win themes, refine key messages, and weave the golden threads of your value proposition through every part of the submission.
Building internal capability
As embedded partners, we adapt to your team’s way of working while introducing proven structures that enhance efficiency, communication, and quality. We help to create a collaborative environment where ideas can be tested quickly, decisions made confidently, and content developed consistently. This not only improves the bid at hand but leaves behind stronger internal capability - a repeatable framework your teams can apply to future opportunities.
Below are a few of the tenders we have supported in the last few years:
2022
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Cheshire West & Chester Highways Delivery Partner Contract
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East Sussex CC Highways & Infrastructure Services Contract
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National Highways Pavement Delivery Framework
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Northamptonshire (North & South) Highways Services
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Buckinghamshire Council TMC
2023
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Somerset Council Contract for the Provision of Highway Maintenance Services
2024
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Liverpool City Council Highways Maintenance Contract North/South
2025
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Norfolk CC Highways & Infrastructure Services Contract
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Herefordshire Council Public Realm Services Contract
“COCREATION partnership has provided a valuable insight into the world of customer oriented services to our organisation. We thought we knew about customers as our organisation prides itself on delivering an excellent service, yet Ruth and Lianne were able to extend our thinking much further than we had considered possible to really bring the essence of excellent customer service to the way we do business”
Danny Brown, Galliford Try